Kylie Kardashian-Jenner

Kylie Jenner, owner and creator of Kylie Cosmetics. Before she immersed herself in the beauty industry, she was known for being the youngest of the Kardashian-Jenner family. When she was only 19 years old she had bought 5,000 sq. ft mansion that was next door to her 7,000 sq. ft mansion. In total of the two mansion, she spent around $10.5 million. In the 5,000 sq. ft home, Kylie began building her brand Kylie Cosmetics. Since then, Kylie Jenner has become very well known for her Kylie Lip Kits. These kits contains a pair of matte liquid lip lipsticks and a lip liner, initially in the colors nude, pink, and brown. They kits retailed for $29 and were a hit, selling out within minutes. She then began creating newer and more bolder colors, thus creating her huge makeup empire.

Kylie was able to become successful through the help of social media.

“Social media is an amazing platform.

I have such easy access to my

fans and my customers.”

Her company is truly amazing. In Forbes magazine, she appears as one of America's female billionaires. This is due to her $900 million beauty empire that is only made up of seven full-time employees and five part-time employees. Seed Beauty is a company that manufactures and packages her products while the online outlet of Shopify does sales and fulfillment. As for financials and PR her mother, Kris Jenner, takes care of the business side while taking 10% of management profit from her kids according to Forbes.

Follow a Kylie Jenner guide to Lips, Brows, and Confidence here.

Kylie has had obstacles in becoming the successful woman that she is. As many other beauty brands are manufactured through different companies some end up being made in the same as another. There are very few manufacturing companies and this ended up happening with Kylie. She had been criticized for her liquid lipsticks for being the same as another brand that that was also being manufactured in the same company. The formulas show that ColourPop’s liquid lipsticks are identically made to the Kylie Cosmetics liquid lipsticks. The only difference being the order in which they put them in. This is common with many brands and causes controversies within the beauty consumer realm because one product that may be identical to another could be a couple dollars more than the other, despite being the same formula. This is all about branding. Like many other consumer bought items, we mainly buy things for the sake of name brands.

Kylie Jenner’s newest products are part of the Kylie X Jordyn collection. The collection consists of five products. One eyeshadow palette, one highlighter quad, two lip gloss toppers, and one matte lipstick. The eyeshadow palette has a total of twelve pressed powders. The colors are Wife Life (matte pastel peach), Don't Leave Me (metallic vibrant rose gold), Loyal (metallic bronzey gold), Sister (matte warm brown), True Love (satin terracotta with gold flecks), Ride Or Die (metallic copper), Peru (matte soft yellow-orange), Marry Me (metallic warm silver), Soul Mate (matte dusty lavender), Wild Love (metallic olive with violet flip), My Heart (matte vivid purple), Love You B*tch (matte deep plum). The highlighter quad has four pressed illuminating powder highlighters. The four colors are No New Friends (a frosty pearl), Inseperable (a pinky peach), Best Life (a warm champagne), and Together Forever (an icy lavender). There are two lip gloss toppers one is called Partner in Crime (a pinky nude) and 23 (a sheer bright gold glitter). Lastly there is one matte lipstick called Woods (a matte warm deepend rose).

To check out the collection click here.

The newest launch that Kylie was working on is the Halloween Collection.

To see a sneak peek at the collection, check out the video below,

Click here to shop at Kylie Cosmetics